Unfortunately I don't have the budget for anything as dramatic as a publicity stunt arranged by the US TV company TNT. They placed a red button in the middle of a square in Belgium inviting people to press the button to add some drama. A bemused gentleman on a bicycle circled it a couple of times before deciding to risk it. No sooner had he pressed it than a full scale drama unfolded right before him. It's brilliant!
Take a look here:
http://www.telegraph.co.uk/news/worldnews/europe/belgium/9200958/US-cable-channel-launches-with-dramatic-stunt-in-quiet-Belgium-town.html
Come on brain! You've seen how it's done now. Now come up with something like that for Billy!
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