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Tuesday, 31 January 2012

Sainsbury's and the Giraffes

Sainsbury's has decided to rebrand its Tiger Bread after a young girl (Lily Robinson, aged 3 and a half) wrote to them pointing out that it looks more like a giraffe than a tiger. Chris King (aged 27 and a third) wrote back to his young correspondent agreeing that Giraffe Bread was much more appropriate.
It's a fair point, and well done to them for being open to suggestions, but it's going to take a while for me to get used to the idea of Giraffe Bread!

1 comment:

  1. Hehe, I was just about to send that link to you! I think it's very cute, but I agree, it'll be strange calling it giraffe bread, not tiger bread!