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Saturday, 7 April 2012

Marketing for Billy of Boldre Wood

The time has come for me to launch a marketing campaign for Billy of Boldre Wood. He's never going to reach his target audience if they don't know he exists. I shall begin by placing an advertisement in my local parish newsletter, but I'm advised that Facebook is a must. This is where I find I can no longer touch the bottom! Thankfully, help is on hand in the guise of that certain rather special person, who happens to be home briefly for Easter.
I even briefly toyed with the idea of writing the title in pebbles on a beach I visited the other day, but I wasn't sure I'd be able to complete it before the tide came in! I'm also aware that there are certain laws and regulations about advertising - still, being imprisoned for marketing my work could be one way to draw attention to the story!
Here's my less radical approach to the campaign:



Ongoing Toast Investigation

Apparently the case of the missing large organic loaf has been assigned to a dedicated Customer Manager. I'm not sure what that means but it sounds jolly impressive and I have no doubt that the future of our toast is looking brighter already.
I know you're all utterly gripped by this drama. Rest assured, as soon as my dedicated Customer Manager makes contact I shall let you all know!

Save Our Toast!

Wednesday, 4 April 2012

Billy of Boldre Wood

I was besieged by vivid dreams last night, mostly involving reviews of Book One of the Trilogy. Some of them were good, glowing even, but some were brutal, cruel, highlighting my every failing as a writer. So it was with a good deal of trepidation that I approached the computer this morning.
Nervously I called up my account and checked on the status of my old pal Billy. I held my breath as the information loaded. What would I find? Would that vicious troll really have dumped a one star review against my book?
Thankfully not! It's probably far too early, and Billy remains unreviewed and unstarred, but I suspect I shall have a few more strange dream nights before the month is out.
I neglected to mention yesterday that there is a sample read available on Amazon, so if you feel like taking a look here's the link:
http://www.amazon.co.uk/Billy-Boldre-Wood-Trilogy-ebook/dp/B007QWEP7E/ref=sr_1_1?ie=UTF8&qid=1333524466&sr=8-1
The story is aimed somewhere in the age range of ten to twelve, but so far most of my readers have been older and feedback has been overwhelmingly positive, so it would seem that Billy has a broad appeal.

Update on the Save Our Toast Campaign

Evidently investigating the supply of part-baked loaves to supermarkets is a complicated business, as I have yet to hear how my enquiry is progressing. I daresay investigators are hard at work out there at this very moment, canvassing suppliers and bakers for information about the elusive large white organic loaf. No doubt as soon as they report back to the purchasers at Sainsburys the matter will be resolved and our weekend toast will be back on the menu. Hopes at SOT HQ are still high!

Save Our Toast!

Tuesday, 3 April 2012

Monday, 2 April 2012

Latest News on the Save Our Toast Campaign

Apparently the matter requires some investigation. They're going to get back to me as soon as possible. Stay tuned for the next update.
Save Our Toast

A Plea to Sainsburys

When I was young I used to hate toast. Toast was what we had on weekday mornings. Cereals were saved for the weekend. Toast meant school, cereals meant fun.
These days my breakfast menu has reversed. Cereals are a weekday thing as they're quick. Toast has become the weekend treat. And furthermore, I have become an aficionado of toast. Not just any old bread will do, nor any old toaster. Many years ago we invested in a Dualit toaster, which was worth every penny it cost, and the best toast, that perfect mixture of density, moisture, taste and size, came from Sainsburys large white organic loaves.
Friday morning would see me walking to my local store to buy our weekend loaf, always early, as we were not the only ones who liked them and they disappeared fast. It required a certain determination, grit, and strategy to secure that loaf, but I was well practised in the craft.
But then, horror of horrors, they stopped stocking them! For two weeks now all they've had are the teeny weeny small loaves. Right density, moisture and taste, but hopeless size. When we approached the bakers to ask for an explanation they informed us that the supplier had been changed and they no longer receive the large white organics.
Our weekend toast now hangs in the balance! I have contacted customer services, pleading for the return of our toast, but mine is a lone and relatively quiet voice. I can but hope that someone high up in Sainsburys will hear of our plight and take pity. I shall, of course, keep you informed on progress in this most pressing of issues, but for now I shall fly the banner:
Save Our Toast!